the Pod Phenomenon Dissected

wired ipon coverThe iPod remains a pervasive example of a viral epidemic adoption. When did it hit the tipping point? I’ve still got my 1G pod although the battery gave up the ghost a long time ago. It certainly wasn’t in 2001. The unit was a luxury item and rather expensive. I think I paid close to $800 for mine in that first month after introduction. A couple iPod’s later, the fascination still remains, but my attitude has moved more towards the utilitarian value. I picked up a Shuffle for use as a USB key with extras. It continues to perform exemplary. As nice as the stainless steel back is from the 1G, the Shuffle makes much more sense and doesn’t mar when treated roughly. It’s there when you need it and holds a charge for ages. My Nano, bought after Apple intro’d the 2G Nano for a song, is the dock that holds my little Nike jogging device. Now, that is a cool use. So I have paid Apple my share to support the trend.

This article from wired is a brief narrative outlining the process at Apple that led to its release in 2001. I recall being aware as many were that the software on the pod was licensed from PortalPlayer, however, this shares some of the other ways in which Apple was able to get a product to market quickly. It wasn’t the first MP3 player, but it certainly was the best. My little 64Mb Sony pencil player (I can’t remember the product name) had the utilitarian value of the Shuffle in 2000. As the author notes, Apple identified as need, a market full of products that demonstrated limited innovation – and offered Apple an opportunity to reach a whole new sector. They did this very well. Licensing where necessary, subjecting the product to an effective refinement strategy and combining it crucially with a desktop software. Has anyone tried the crap Sony stuff. DRM is the debate, but Sony tends to rub your face in it, where Apple has hidden most of it and framed the reminder of its presence in tongue-in-cheek cheekiness – ‘Remember, Don’t Steal Music’.

Mapping Imperial Pretensions

Maps of WarBuilding a little index of some of my maps over time today reminded me of one of my longest projects. Back in the mid 90s, I started designing a map (a moving map, oohhhh) of the changing boundaries of Habsburg territorial domains. I started with a series of HTML pages with maps generated by Adobe Illustrator. I then got the bright idea to actually turn it into something interactive by using Authorware. Turning it into a flash-based map was the eventual goal. To be honest, it never quite made it into a fully functioning flash map. The HTML was good, Authorware even better, but it has sat unrefined as I got distracted by other things.

Today when I was browing about I came across Maps of War. They are featuring a map called ‘Imperial – History’ which is a beautiful work. There are a number of other wonderful maps, all of which are the moving map of my machinations. A small timeline scrolls across the bottom of the screen as the large, colourful map is panned about to show ‘who has controlled the Middle East’ from 3000 BCE to today. It is wonderfully executed, even letting you jump from date to date on the timeline. The changes in imperial territories are gradual and smooth. Brilliant execution.

Media Click Thru and ROI

screen lastkiss I don’t normally click thru for adverts and the like, but after wtching an episode of zeFrank today the producer sof the movie The Last Kiss had cleverly bought some space. Why did I click? Well, lately zeFrank’s been pretty entertaining and I figured why not support the site. I am glad I did. The site for the movie is quite a nice piece of flash. Nicely open page, lots of white space and a very smooth and, in my mind, thoughtful navigation widget. Small popup from the bottom tied to the movie’s theme, but very user-centric. Works for me. Try it yourself. The incentive was to hear the soundtrack and it happens to strike me as appealing and is running as a loop in the background as I write this. All in all I was struck by the value of this click thru and similarly by the path from a podCast I subscribe to to this movie which presumably has some thought given to demographic tastes in just such a clickthru.