Media Click Thru and ROI

screen lastkiss I don’t normally click thru for adverts and the like, but after wtching an episode of zeFrank today the producer sof the movie The Last Kiss had cleverly bought some space. Why did I click? Well, lately zeFrank’s been pretty entertaining and I figured why not support the site. I am glad I did. The site for the movie is quite a nice piece of flash. Nicely open page, lots of white space and a very smooth and, in my mind, thoughtful navigation widget. Small popup from the bottom tied to the movie’s theme, but very user-centric. Works for me. Try it yourself. The incentive was to hear the soundtrack and it happens to strike me as appealing and is running as a loop in the background as I write this. All in all I was struck by the value of this click thru and similarly by the path from a podCast I subscribe to to this movie which presumably has some thought given to demographic tastes in just such a clickthru.